Digital Marketing Audits
A digital due diligence marketing audit is a detailed review of a company's digital marketing efforts and strategy. This type of audit aims to assess the effectiveness and efficiency of a company's digital marketing efforts, identify any areas for improvement, and provide recommendations for optimization. The marketing audit includes an analysis of a company's website, social media presence, email marketing, CRM, online advertising, and other digital marketing channels (affiliates etc). The audit can also consider the alignment of the marketing strategy with the overall business objectives and the target audience.
We have developed a bespoke structure for quickly and easily analysing the digital business to understand marketing performance. Our reports are structured around three key areas:
Acquisition
Conversion
Retention
Each business is unique, but the core structure for success in marketing can be contained within the above structure. Our reports cut through the jargon and marketing lingo to offer clear, precise insights and actionable strategies.
Each report is bespoke and focused on the areas of interest. We often only focus on one key site (acquisition or retention) to complete a deep-dive analysis and understand gaps and opportunities to help develop the business.
We are happy to share sample reports and can discuss directly the analysis and also our approach to digital marketing audits.
Email: Simon Hall or click here to call
Focusing on European digital assets.