Understand the value of data and how to monetise it. We work to audit, review and process companies’ data to understand the gaps and opportunities and gain a deeper understanding of the overall performance. By harvesting the data, we can understand customer acquisition and retention models, potential gaps and additional revenue opportunities.
Our Lead Data Expert: Jamie Thomson - Data Strategy Expert
Jamie is a seasoned big data consultant with expertise in harnessing the power of Google BigQuery data platform. With a background in accounting, Jamie has transitioned his focus towards unravelling the potential of data to drive business clarity and growth. His forte lies in amalgamating diverse data sources into coherent insights, enabling informed decision-making through intuitive dashboards and comprehensive analyses. Jamie's acumen in assessing business performance and his commitment to propelling enterprises forward are key assets.
Jamie has a proven track record of generating tangible commercial value. As a pivotal member of the leadership teams, Jamie's strategic insights directly influence CEO-level decision-making. His oversight of complex migration projects, including ERP systems and platforms like Shopify and Klaviyo, demonstrates his ability to navigate and optimize intricate processes. Jamie's proficiency in data visualization has empowered finance and marketing teams with coherent trading reports and financial statements. He orchestrates the creation of a Single Customer View in BigQuery, effectively consolidating disparate data sources into a cohesive entity, serving as a bedrock for informed business strategies. Jamie's involvement in cutting-edge projects like attribution modelling and the transition to GA4 underscores his commitment to innovation and data-driven excellence. His strategic insights into product expansion, customer behaviour, and industry forecasts showcase his multi-faceted expertise.
KEY DATA SERVICES:
Data audit: quality, quantity, representativeness, & usage.
ML lifecycle: from design to deployment to operations.
Data Flow Review – sources to outputs.
Full data ecosystem diagnostic (strategy, analytics, people, and infrastructure): capability, risk, and readiness.
Use case & value creation assessment.
Contact us to discuss our data services further.